Don Simon wine brand was founded in 1980 as the result of a radical innovation and a challenge to the tradition: the launch of the first wine packed in a brick. It is a quality wine in a non returnable packaging, useful, economic and with lightweight with a very economical production costs. A total innovation that revolutionized the market, in spite of the initial rejections of the traditional sector, but it has converted to Don Simon in Spanish best seller wine in the world, with 150 million sold in more than 100 countries.

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